Disainilahendus Ghepard Communication Logo Logo, mille autor on Morosan Ioana, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2021

Ghepard Communication Logo Logo

disainer: Morosan Ioana

Klient: Ghepard Communication

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Ghepard Communication Logo Logo

Ghepard Communication logo on visuaalne identiteet, mis on loodud turundus- ja kommunikatsiooniagentuurile. Sümbol näitab geparди dünaamilist siluetti, mis on joonistatud minimalistlikus ja modernses stiilis kahe ühepaksuse joonega. Gepardi pikk saba mängib kujunduses olulist rolli. Siluett kasutab matt-kuldset tooni koos halli varjundiga, mis annab märgile sujuva välimuse. Logotüüp on paigutatud sümboli alla, ja need kaks elementi koos moodustavad ristkülikukujulise vormi. Logo on rakendatav valgel, mustal või värvilisel taustal.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Ghepard Communication Logo Logo on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Ghepard Communication Logo Logo peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Ghepard Communication Logo Logo on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Mõõtmed ja pakend: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Sildid: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Tootmistehnoloogia: Corel Draw and Adobe Creative Suite.
Disainiülesanne: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Uurimistöö: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Inspiratsioon: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Projekti kestus: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Tööprotsess: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Meeskonnaliikmed: Ioana Morosan
Piltide autorid: Product images and animation: Ioana Morosan