Disainilahendus Imagine Center Visuaalne Identiteet, autor Satie Eljack

Disainilahendus Imagine Center Visuaalne Identiteet, mille autor on Satie Eljack, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2021

Imagine Center Visuaalne Identiteet

disainer: Satie Eljack

Klient: Satie

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Imagine Center Visuaalne Identiteet

Eesmärk oli kasutada joogapoosidest inspireeritud kujundeid, värve ja disainitehnikat. Elegantselt kujundatud interjöör ja keskus, pakkudes külastajatele rahulikku elamust oma energia uuendamiseks. Seetõttu järgiti logokujunduses, veebimeedias, graafilistes elementides ja pakendites kuldlõiget, et omada ootuspäraselt täiuslikku visuaalset identiteeti, mis aitaks keskuse külastajatel saada suurepärast suhtluskogemust läbi keskuse kunsti ja disaini. Disainer kehastas meditatsioonikogemust ja jooga disaini.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Imagine Center Visuaalne Identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Imagine Center Visuaalne Identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Imagine Center Visuaalne Identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Mõõtmed ja pakend: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Sildid: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Tootmistehnoloogia: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Disainiülesanne: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Uurimistöö: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Inspiratsioon: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Projekti kestus: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Tööprotsess: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.