Disainilahendus Smartmoov Primaarne funktsioon: Brändi identiteet, autor Ricardo Filipe Lopes da Silva

Disainilahendus Smartmoov Primaarne funktsioon: Brändi identiteet, mille autor on Ricardo Filipe Lopes da Silva, on kõrgelt hinnatud 2023 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2023

Smartmoov Primaarne funktsioon: Brändi identiteet

disainer: Ricardo Filipe Lopes da Silva

Klient: Smartmoov

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Disain

Teosest Smartmoov Primaarne funktsioon: Brändi identiteet

Raamatu tekst: Selle ärimudeli peamised eelised on mobiilsus ja äri kohandatavus. Ettevõtja saab kohandada oma äri paindlikumaks ja mobiilsemaks lahenduseks, suurendades seeläbi oma ettevõtte haaret turul. Bränd kujutab neid väärtusi dünaamilisel ja futuristlikul viisil järjepideva visuaalse süsteemi kaudu, mille eesmärk on inspireerida sihtrühma.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Smartmoov Primaarne funktsioon: Brändi identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Smartmoov Primaarne funktsioon: Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Smartmoov Primaarne funktsioon: Brändi identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Mõõtmed ja pakend: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Sildid: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Tootmistehnoloogia: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Disainiülesanne: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Uurimistöö: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspiratsioon: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Projekti kestus: August 2019 to November 2019 in Curitiba, Brazil
Tööprotsess: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.