Disainilahendus The Early Chapter Brändi identiteet, autor Allan Toh

Disainilahendus The Early Chapter Brändi identiteet, mille autor on Allan Toh, on kõrgelt hinnatud 2022 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2022

The Early Chapter Brändi identiteet

disainer: Allan Toh

Klient: Allan Toh

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest The Early Chapter Brändi identiteet

The Early Chapter on brändi identiteet, mis on loodud Singapuris asuvale väikelaste tegevusklubile. Klubi aitab lastel arendada huvi mandariini keele vastu läbimängulise õppimise kaudu. Logo koosneb lihtsatest punastest, kollastest ja sinistest kujunditest, mis on paigutatud üksteise peale, moodustades väikese onni. Onni kuju sümboliseerib kogukonda, mida klubi soovib üles ehitada. Kujundite vaheline negatiivruum moodustab hiina tähemärgi, mis tähistab mandariini keelt, rõhutades sellega hiina keele õppimise fookust. Poolik päike sümboliseerib rõõmsameelset ja innustavat keskkonda väikelastele.

Tunnustus

Auhinnast Rauaauhind A' Design Award

The Early Chapter Brändi identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. The Early Chapter Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. The Early Chapter Brändi identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Mõõtmed ja pakend: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Sildid: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Tootmistehnoloogia: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Disainiülesanne: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Uurimistöö: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Inspiratsioon: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Projekti kestus: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Tööprotsess: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Patendid: Copyrights belong to Allan Toh Design Studio, 2021.