Disainilahendus Kind Tea is a Charitable Project Teepakend, mille autor on Viktoriia Korytina, on kõrgelt hinnatud 2022 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.
RaudPakend· 2022
Kind Tea is a Charitable Project Teepakend
disainer: Viktoriia Korytina
Auhind Rauaauhind A' Design Award kategoorias Pakend
Kinnitatud auhinna võitja
Kinnita auhinna staatus disainile #131733Disain
Teosest Kind Tea is a Charitable Project Teepakend
Kind Tea on pakendidisain looduslike teede sarjale, mida müüakse heategevusliku projekti raames. Teed valmistavad kaks Duchenne'i lihasdüstroofiat põdevat poissi ning müügitulu läheb nende rehabilitatsiooni toetuseks. Pakend kujutab värvikat tegelaskuju, mis peegeldab lapsepõlve rõõmu. Kolme maitset eristavad kolm värvilahendust, tänu millele on iga sorti lihtne ära tunda. Igal maitsel on olemas ka talvine versioon. Formaadiks on 50-grammine kotike sildiga mõõtudega 100 x 180 millimeetrit. Tootmine ja kokkupanek hoiti lihtsa ja odavana, kuna poisid valmistavad pakendid ise.
Tunnustus
Auhinnast Rauaauhind A' Design Award
Kind Tea is a Charitable Project Teepakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Kind Tea is a Charitable Project Teepakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Kind Tea is a Charitable Project Teepakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Disaini taustal
Pressimaterjalid
Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.
- Unikaalsed omadused
- Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
- Mõõtmed ja pakend
- Format: Sachet with label
50 g
100 mm x 180 mm - Sildid
- charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
- Tootmistehnoloogia
- In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
- Disainiülesanne
- The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
- Uurimistöö
- Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.
But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.
We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.
Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging. - Inspiratsioon
- To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
- Projekti kestus
- We joined the project in January 2021 and the guys still work for now
- Tööprotsess
- But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.
The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future! - Patendid
- No information
- Meeskonnaliikmed
- Vita Korytina
Alena Beseda
Oleksandra Dontsova. - Piltide autorid
- This project was made by our in-house team of Wishnia agency.
Sponsoreeritud
Avasta rohkem kui Designers.org
Avasta tooteid, teenuseid ja võimalusi meie reklaamipartneritelt.
Avasta rohkem
Seotud disainid
Avasta rohkem auhinnatud disaine samast kategooriast, valitud kvaliteedi alusel.
