Disainilahendus Sdda Ettevõtte identiteet, autor Guorong Men

Disainilahendus Sdda Ettevõtte identiteet, mille autor on Guorong Men, on kõrgelt hinnatud 2022 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2022

Sdda Ettevõtte identiteet

disainer: Guorong Men

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Sdda Ettevõtte identiteet

SDDA on ettevõtte identiteet, mis on loodud Hiinas Shandongi provintsis asuvale tantsuspordi liidule. Eelmine logo kasutas detailset tantsijafiguuri, mida aeti sageli segamini teiste liitude märkidega. Uus identiteet lihtsustab kehahoiaku üheks pidevaks jooneks. Joon ühendab kaks tantsupartnerit, mäe kuju ja pöörlevad tantsusammud. Kümme sellega seotud graafilist kujutist näitavad klassikalisi tantsuasendeid ning muudavad keha suhted kergemini loetavaks. Identiteeti rakendatakse võistluspaikades, trükistes ja sotsiaalmeedias.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Sdda Ettevõtte identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Sdda Ettevõtte identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Sdda Ettevõtte identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
Mõõtmed ja pakend: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
Sildid: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
Tootmistehnoloogia: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
Disainiülesanne: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
Uurimistöö: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
Inspiratsioon: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
Projekti kestus: The project started in July 2020 and finished in September 2020 in Jinan, China.
Tööprotsess: Brand identity is mainly used in competition venues, print productions and social media.
Patendid: Copyright belong to Sdda(shandong dancesport association),2021.
Meeskonnaliikmed: Guorong Men