Disainilahendus Figura Bränding, pakendidisain, autor Anja Zambelli Colak

Disainilahendus Figura Bränding, pakendidisain, mille autor on Anja Zambelli Colak, on kõrgelt hinnatud 2022 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2022

Figura Bränding, pakendidisain

disainer: Anja Zambelli Colak

Klient: Zambelli Brand Design

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Figura Bränding, pakendidisain

Figura on bränding ja pakendidisain Vahemere maiuste sarjale, mis hõlmab viigimarjakooke, šokolaade ja oliiviõlisid. Identiteet on üles ehitatud viigimarja ikoonile, mis on stiliseeritud õhupallina, viidates reisimisele ja brändi asutaja Vahemere juurtele. Kuldsed, lillad ja rohelised toonid esindavad peamisi koostisosi. Viigipuu lehtede, lainete ja kalasoomuste mustrid meenutavad Vahemerd. Etiketid ja paberpakendid on trükitud Pantone värvidega Fedrigoni paberile, lisatud on kuldfoolium. Disain tutvustab tooteid Aasia turul.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Figura Bränding, pakendidisain on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Figura Bränding, pakendidisain peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Figura Bränding, pakendidisain on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Mõõtmed ja pakend: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Sildid: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Tootmistehnoloogia: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Disainiülesanne: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Uurimistöö: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiratsioon: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Projekti kestus: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Tööprotsess: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Meeskonnaliikmed: Anja Zambelli Colak