Disainilahendus GAAHK Inauguration Ceremony Peamine visuaalne disain, autor Alex King

Disainilahendus GAAHK Inauguration Ceremony Peamine visuaalne disain, mille autor on Alex King, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2022

GAAHK Inauguration Ceremony Peamine visuaalne disain

disainer: Alex King

Klient: Alex King

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest GAAHK Inauguration Ceremony Peamine visuaalne disain

GAAHK-i ametisseastumistseremoonia on peamine visuaalne disain, mis on loodud Hongkongi Graafilise Kunsti Assotsiatsiooni kahekümnenda ametisseastumistseremoonia jaoks. Visuaal põhineb digitaalsel tindisegamisel, mida korrati rohkem kui sada korda, et saavutada tasakaalustatud positiivse ja negatiivse ruumi kompositsioon. Kujutis viitab käsitöölisele, kes segab elavaid värve trükitööde jaoks. Disain on kohandatud digitaalsele taustale, sildile, brošüürile, kutsele, meenele ja maskile. Brošüüri kaanel on kasutatud kohalikku UV-lakikattekihti koos hõbedase ja kuldse foolimisega, mistõttu on pinda võimalik käega tunnetada.

Tunnustus

Auhinnast Pronksauhind A' Design Award

GAAHK Inauguration Ceremony Peamine visuaalne disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. GAAHK Inauguration Ceremony Peamine visuaalne disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. GAAHK Inauguration Ceremony Peamine visuaalne disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Mõõtmed ja pakend: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Sildid: key visual, print production, visual art, digital design, graphic art
Tootmistehnoloogia: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Disainiülesanne: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Uurimistöö: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Inspiratsioon: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Projekti kestus: The project duration lasts for three months. This is a commercial project in Hong Kong.
Tööprotsess: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Meeskonnaliikmed: Designer: Alex King
Piltide autorid: Illustrator Alex King