Disainilahendus Shuang Gou Sheng Fang Alkohoolse joogi pakend, autor Yunlin Dai, Chenchen Li and Ruidong Hua

Disainilahendus Shuang Gou Sheng Fang Alkohoolse joogi pakend, mille autor on Yunlin Dai, Chenchen Li and Ruidong Hua, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2023

Shuang Gou Sheng Fang Alkohoolse joogi pakend

disainer: Yunlin Dai, Chenchen Li and Ruidong Hua

Klient: Jiangsu Shuanggou Distillery Co., Ltd

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Shuang Gou Sheng Fang Alkohoolse joogi pakend

Shuang Gou Sheng Fang on pakendidisain Hiina kangele alkohoolsele joogile. Pakend sisaldab kahte eraldi pudelit. Väiksemas ülemises pudelis on 68-protsendilise alkoholisisaldusega kange jook ning suuremas alumises pudelis keskmise kangusega jook. Mõlemat pudelit saab nautida eraldi või segada kahte jooki vabalt, et luua erinevaid maitseid. Kaks ABS-ist ja PE-st valmistatud korki on kaetud roosikuldse pinnakattega ja ühendatud lukuga, mis takistab lekkimist ning muudab avamise lihtsamaks. Karp ja pudelid on kaunistatud vääriskivide kujuliste elementidega, mis on inspireeritud ajalooliste piiritusetehaste katustest.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Shuang Gou Sheng Fang Alkohoolse joogi pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Shuang Gou Sheng Fang Alkohoolse joogi pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Shuang Gou Sheng Fang Alkohoolse joogi pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Mõõtmed ja pakend: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Sildid: crafts, Baijiu, spirit, packaging, art
Tootmistehnoloogia: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Disainiülesanne: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Uurimistöö: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Inspiratsioon: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Projekti kestus: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Tööprotsess: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Meeskonnaliikmed: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua