Disainilahendus Heivy Kollageenijoogi pakend, autor Jessica Yang - WeBranding Global

Disainilahendus Heivy Kollageenijoogi pakend, mille autor on Jessica Yang - WeBranding Global, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2023

Heivy Kollageenijoogi pakend

disainer: Jessica Yang - WeBranding Global

Klient: WeBranding Global

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Disain

Teosest Heivy Kollageenijoogi pakend

Heivy on pakendi- ja brändiidentiteedi disain vedelate kollageenijookide sarjale. Sari koosneb viiest tootest, mille nimed on Lullaby, Uplift, Revive, Fortify ja Protect. Igal pudelil on oma värvid ja mustrid, mis väljendavad erinevat maitseprofiili, samal ajal kui ühtne kujundus hoiab kogu sarja visuaalselt tervikliku. Joogid on pakendatud klaaspudelitesse, mille mõõdud on 35 x 35 x 107 millimeetrit ja mis on valmistatud täielikult ringlussevõetavast materjalist. Disaini eesmärk on anda brändile selge ja järjepidev tervise ja elujõu sõnum.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Heivy Kollageenijoogi pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Heivy Kollageenijoogi pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Heivy Kollageenijoogi pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Mõõtmed ja pakend: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Sildid: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Tootmistehnoloogia: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Disainiülesanne: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Uurimistöö: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspiratsioon: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Projekti kestus: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Tööprotsess: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Meeskonnaliikmed: Creative Director: Jessica Yang
WBG Creative Team