Disainilahendus Shan Yi Brändi identiteedi disain, autor Wu Fangbo and Liu Beibei

Disainilahendus Shan Yi Brändi identiteedi disain, mille autor on Wu Fangbo and Liu Beibei, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2023

Shan Yi Brändi identiteedi disain

disainer: Wu Fangbo and Liu Beibei

Klient: Shan Yi

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #149564

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Shan Yi Brändi identiteedi disain

Shan Yi on brändi identiteet, mis on loodud põllumajandust teenindavale nutika tehnoloogia ettevõttele. Logo kasutab visuaalse raamina kilbikuju, mis sümboliseerib kaitset ja vastupidavust. Kilbi sees on tähed S ja Y omavahel astmeliselt põimitud ja ühendatud, viidates brändi nimele ning nutika tehnoloogia ja põllumajanduse vahelisele seosele. Lisatud on ka rattajälgede ja nisupeade mustrid, mis meenutavad sügisest saagikoristust. Jooned on ühtlase paksusega ning logo järgib kuldlõike printsiipi. Märki saab trükkida, tikkida või survevalada erinevates suurustes, sealhulgas kasutada sõiduki embleemina.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Shan Yi Brändi identiteedi disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Shan Yi Brändi identiteedi disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Shan Yi Brändi identiteedi disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Mõõtmed ja pakend: It can be printed, sewed or injection molded in a variety of sizes.
Sildid: brand identity, logo, branding, smart agricultural technique
Tootmistehnoloogia: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Disainiülesanne: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Uurimistöö: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiratsioon: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Projekti kestus: The project started in Beijing in December 2022 and was completed in February 2023.
Tööprotsess: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Meeskonnaliikmed: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu