Disainilahendus Miga Kaubamärgi identiteedi disain, autor Xue Li

Disainilahendus Miga Kaubamärgi identiteedi disain, mille autor on Xue Li, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2023

Miga Kaubamärgi identiteedi disain

disainer: Xue Li

Klient: Today Design Consultants (Shenzhen) Co., Ltd

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Miga Kaubamärgi identiteedi disain

Miga on kaubamärgi identiteedi disain, mis on loodud elektroonilise sigareti kaubamärgile. Uuendatud identiteet lihvib kirjatüüpi ja ühtlustab logo, luues koheselt äratuntava brändimulje. Ladina tähtede puhul on joonepaksuse suhteid ja nurkade kaldeid kohandatud nii, et logo seostub tihedalt naeratuse sümboliga ning meenutab meloniväädi kontuuri. Hiina tähemärkide puhul on jooned kombineeritud samade sümbolitega ning vahesid on reguleeritud, mille tulemuseks on ümarad ja hõlpsasti loetavad vormid. Vektorloogot saab trükkida mistahes suuruses ning kasutada nii heledal kui tumedal taustal.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Miga Kaubamärgi identiteedi disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Miga Kaubamärgi identiteedi disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Miga Kaubamärgi identiteedi disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.
Mõõtmed ja pakend: It can be typewritten or printed on any size and material.
Sildid: Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting
Tootmistehnoloogia: The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.
Disainiülesanne: The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.
Uurimistöö: Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.
Inspiratsioon: E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.
Tööprotsess: The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.
Meeskonnaliikmed: Li Xue
Today Design