Disainilahendus Master Ji Gong Filmiplakat, autor Yitong Creative

Disainilahendus Master Ji Gong Filmiplakat, mille autor on Yitong Creative, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2023

Master Ji Gong Filmiplakat

disainer: Yitong Creative

Klient: Yitong Creative (beijing) Media Co., Ltd

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Kinnita auhinna staatus disainile #149843

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Värvid

Disain

Teosest Master Ji Gong Filmiplakat

Master Ji Gong on samanimelise Hiina animeeritud fantaasiaseiklusfilmi treileri plakat. Plakati mõõtmed on 750 x 1050 millimeetrit. Hiina tuši ja traditsiooniliste Hiina elementide abil on loodud poeetiline ja salapärane idamaine atmosfäär. Draakon ja munk, keda on kujutatud punase kasaya, lapitehnikas pealisrüü ja palmilehest lehvikuga, on filmi tegelased ning need loodi kolmemõõtmelise tarkvaraga. Tušš valmistati veega ning seda katsetati riisipaberil, kõval paberil ja riidel, et võrrelda tekstuure. Seejärel ühendati kõik osad digitaalselt.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Master Ji Gong Filmiplakat on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Master Ji Gong Filmiplakat peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Master Ji Gong Filmiplakat on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Mõõtmed ja pakend: Trailer Poster: Width 750 mm x Height 1050 mm
Sildid: movie poster, ink, 3D, traditional Chinese art and history, animated film
Tootmistehnoloogia: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Disainiülesanne: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Uurimistöö: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Inspiratsioon: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Projekti kestus: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Tööprotsess: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patendid: Zhejiang Ruichen Picture Co., Ltd.
Meeskonnaliikmed: Zhejiang Ruichen Picture Co., Ltd.
Piltide autorid: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.