Disainilahendus Westlake Impression Brändi identiteedi disain, autor Chao Yang

Disainilahendus Westlake Impression Brändi identiteedi disain, mille autor on Chao Yang, on kõrgelt hinnatud 2023 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2023

Westlake Impression Brändi identiteedi disain

disainer: Chao Yang

Klient: Zhejiang University of Finance & Economics

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

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Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Westlake Impression Brändi identiteedi disain

Westlake Impression on brändi identiteedi disain, mis on loodud etendusasutusele Hangzhous, Hiinas. Etendus toimub ruudukujulisel platvormil, mis asub umbes kümme sentimeetrit Lääne järve pinnast madalamal, kusjuures järv ise moodustab taustaks. Identiteet järgib detsentraliseeritud meetodit. Visuaalse tunnetuse keskmesse ei ole paigutatud ühtegi logo. Selle asemel moodustab identiteedi tervikuna graafiliste rühmade süsteem. Peamisteks visuaalseteks kontseptsioonideks on ruudukujuline lava ja aken linnakultuuri tutvustamiseks. Eesmärk on tugevdada brändi äratuntavust.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Westlake Impression Brändi identiteedi disain on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Westlake Impression Brändi identiteedi disain peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Westlake Impression Brändi identiteedi disain on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Mõõtmed ja pakend: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Sildid: Brand, Poster, Logo, West Lake, Traditional Culture
Tootmistehnoloogia: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Disainiülesanne: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Uurimistöö: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Inspiratsioon: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Projekti kestus: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Tööprotsess: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.