Disainilahendus Sogno Jewelry Design Kaubamärgi Identiteedisüsteem, autor Named Co. Creative Agency

Disainilahendus Sogno Jewelry Design Kaubamärgi Identiteedisüsteem, mille autor on Named Co. Creative Agency, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

PronksReklaam· 2023

Sogno Jewelry Design Kaubamärgi Identiteedisüsteem

disainer: Named Co. Creative Agency

Klient: Sogno

Auhind Pronksauhind A' Design Award kategoorias Reklaam

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #151075

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Värvid

Disain

Teosest Sogno Jewelry Design Kaubamärgi Identiteedisüsteem

Sogno Jewelry Design on ehtebrändile loodud kaubamärgi identiteedisüsteem. Logo on tuletatud taimekujudest, kus vart meenutav kõverjoon ja lehtedelt võetud detailid on lisatud seriifkirjastiilile. Peamiseks motiiviks on viigipuu. Ring on põhielement, mis viitab sõrmusele ja kahe inimese vahelisele sidemele. Identiteeti on rakendatud illustratsioonidel, värvides, viitades, ostukottidel, poe sisekujunduses ja tellimislehtedel. Ringikujuline sõrmusekarp avaneb nagu õitsev lill, ning testitud on viitkümmet prototüüpi.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Sogno Jewelry Design Kaubamärgi Identiteedisüsteem on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Sogno Jewelry Design Kaubamärgi Identiteedisüsteem peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Sogno Jewelry Design Kaubamärgi Identiteedisüsteem rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Sildid: Jewelry, Brand, Package, Identity, Symbol
Disainiülesanne: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Uurimistöö: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiratsioon: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Projekti kestus: The project started in October 2020 in Seoul, and finished in March 2021.
Tööprotsess: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

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