Disainilahendus Haiyan Smart Home Competition Brändi identiteet, autor Zhejiang Gongshang University

Disainilahendus Haiyan Smart Home Competition Brändi identiteet, mille autor on Zhejiang Gongshang University, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2025

Haiyan Smart Home Competition Brändi identiteet

disainer: Zhejiang Gongshang University

Klient: Haiyan County People's Government

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #152972

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Haiyan Smart Home Competition Brändi identiteet

Haiyani Nutika Kodu Konkurss on brändi identiteet, mis on loodud Haiyani maakonnas toimuvale kultuuri- ja loomedisaini üritusele. Peamine visuaal kasutab pöörlevat ja väänatud kolmemõõtmelist majakujundit. Muutuv vorm väljendab muutust ja ümberkorraldust, mida nutitehnoloogia toob kaasa kodusesse ellu. Tehnoloogiast inspireeritud värvid toetavad teemat. Graafika on loodud vektorkunstina, mistõttu see püsib selge igas suuruses ja väändub erinevates suundades erinevatel meediumitel. Rakendused hõlmavad ruumiinstallatsioone, plakateid, prosse ja tasse.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Haiyan Smart Home Competition Brändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Haiyan Smart Home Competition Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Haiyan Smart Home Competition Brändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Mõõtmed ja pakend: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Sildid: Smart home, visual image design, technology and home, reconstruction, twisted extension
Tootmistehnoloogia: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Disainiülesanne: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Uurimistöö: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Inspiratsioon: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Projekti kestus: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Tööprotsess: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Meeskonnaliikmed: Designer: Kan Zhao
Piltide autorid: Designer: Kan Zhao