Disainilahendus Taste of Springtime Baijiu pakend, autor Wei Li

Disainilahendus Taste of Springtime Baijiu pakend, mille autor on Wei Li, on kõrgelt hinnatud 2024 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2024

Taste of Springtime Baijiu pakend

disainer: Wei Li

Auhind Rauaauhind A' Design Award kategoorias Pakend

11,433

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #153131

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Taste of Springtime Baijiu pakend

Kevade Maitse on pakendidisain baijiu jaoks, mis on traditsiooniline Hiina alkohoolne jook. Vorm meenutab liivakella, mis on loodud kahe väikese pudeli ühendamisel, teineteise peale asetatuna, jagatud aja sümbolina. Ühenduskohas moodustab pööratav kuju-taust muster inimese profiili siluetti ning aluses ilmuvad kaks üksteisega vastakuti olevat profiili. Kaks pudelit sisaldavad väikeseid koguseid ja erineva kangusega jooki, mis toetab mõõdukat joomist üksi või teistega koos. Esipakend on valmistatud paberist ja plastmaterjalist, mis on taaskasutatav ja looduslikult lagunev.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Taste of Springtime Baijiu pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Taste of Springtime Baijiu pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Taste of Springtime Baijiu pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
Mõõtmed ja pakend: Width 88mm x Depth 88mm x Height 196mm
Sildid: spring time, interaction, socializing, hourglass
Tootmistehnoloogia: The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
Uurimistöö: The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
Inspiratsioon: The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
Projekti kestus: The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
Tööprotsess: The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
Meeskonnaliikmed: Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei