Disainilahendus Transatlantic Innovation Week Ürituskommunikatsioon, autor Stefan Maier-Wimmer

Disainilahendus Transatlantic Innovation Week Ürituskommunikatsioon, mille autor on Stefan Maier-Wimmer, on kõrgelt hinnatud 2024 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

RaudReklaam· 2024

Transatlantic Innovation Week Ürituskommunikatsioon

disainer: Stefan Maier-Wimmer

Klient: U.S. Konsulat München

Auhind Rauaauhind A' Design Award kategoorias Reklaam

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Värvid

Disain

Teosest Transatlantic Innovation Week Ürituskommunikatsioon

Transatlantilise Innovatsiooninädala, mida korraldavad USA saatkond ja kõik viis peakonsulaati, on mitmepäevane üritus, mis keskendub Saksa-Ameerika partnersusele ja selle laiaulatuslikule uuendusjõule. Käesoleva aasta moto „creativity unbound" all kujundati üritusepartnerite jaoks ürituse treiler, sihtleht ja terve sotsiaalmeedia tööriistakomplekt. Ürituse võtmevisuaal ühendab moto ja partnerluse idee üldsõnumiks.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Transatlantic Innovation Week Ürituskommunikatsioon on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Transatlantic Innovation Week Ürituskommunikatsioon peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Transatlantic Innovation Week Ürituskommunikatsioon on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Sildid: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Tootmistehnoloogia: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Disainiülesanne: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Inspiratsioon: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Projekti kestus: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Tööprotsess: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Meeskonnaliikmed: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht