Disainilahendus Tang Da Li Brändi identiteet, autor Sxdesign

Disainilahendus Tang Da Li Brändi identiteet, mille autor on Sxdesign, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2024

Tang Da Li Brändi identiteet

disainer: Sxdesign

Klient: Tang Da Li

Auhind Pronksauhind A' Design Award kategoorias Graafika

18,010

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #155667

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Tang Da Li Brändi identiteet

Tang Da Li on brändi identiteedi programm, mis ühendab klassikalisi ja moodsaid graafilisi elemente. Disain peegeldab Tangi dünastia mitmekesisust ja avatust. Brändi nimi mängib sõnaga Tang sarnase kõlaga, mis viitab nii dünastiale kui ka suhkrule, andes nimele humoorika alatooni. Tangi dünastia seinamaalingute kujutised ja traditsioonilised raamid on ühendatud kaasaegse paigutusega. Trükkimine toimub kõrgekvaliteediliste meetoditega taaskasutatavatel materjalidel. Identiteeti rakendatakse plakatitele ning suurte ja väikeste mõõtmetega pakenditele.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Tang Da Li Brändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Tang Da Li Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Tang Da Li Brändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Mõõtmed ja pakend: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Sildid: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Tootmistehnoloogia: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Disainiülesanne: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Uurimistöö: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Inspiratsioon: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Projekti kestus: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Tööprotsess: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Patendid: Copyrights belong to sxdesign
Meeskonnaliikmed: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Piltide autorid: Illustrations: Luo Ling
Photos and designs: sxdesign