Disainilahendus Dreavita Mental Wellness Bränding, autor Cansu Dagbagli Ferreira

Disainilahendus Dreavita Mental Wellness Bränding, mille autor on Cansu Dagbagli Ferreira, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2024

Dreavita Mental Wellness Bränding

disainer: Cansu Dagbagli Ferreira

Klient: Cansu Dagbagli Ferreira

Auhind Pronksauhind A' Design Award kategoorias Graafika

20,492

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #158644

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Dreavita Mental Wellness Bränding

Dreavita on progressiivne ja kaasav heaolubränd. Visuaalne identiteet loodi tundlikuna, lugupidavana ja hoolivana, peegeldades brändi kaasavat olemust. Kontseptsioon sai alguse tugevast loodusest ja kannab nime Lihtsusest inspireeritud vastupidavus. Kuna looduse mustrid viitavad järjepidevusele, jõule ja kasvule, püüab bränding neid sõnumeid edastada kinnituste ja minimalistliku disainilähenemise kaudu. Illustratsioonid keskenduvad looduse mustritele, näidates, kuidas kordumine ja vastupidavus viivad elus eduni.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Dreavita Mental Wellness Bränding on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Dreavita Mental Wellness Bränding peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Dreavita Mental Wellness Bränding rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Mõõtmed ja pakend: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Sildid: wellness, mental, health, psychology, identity, inclusive, community, nature
Tootmistehnoloogia: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Disainiülesanne: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Uurimistöö: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiratsioon: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Projekti kestus: 2 months, 2023, United States and France
Tööprotsess: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery