Disainilahendus China In The Classics Reklaamgraafiline disain, autor Zhou Haiwen, Che Shilong and Guo Cheng

Disainilahendus China In The Classics Reklaamgraafiline disain, mille autor on Zhou Haiwen, Che Shilong and Guo Cheng, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2024

China In The Classics Reklaamgraafiline disain

disainer: Zhou Haiwen, Che Shilong and Guo Cheng

Klient: China Global Television Network Co., Ltd.

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest China In The Classics Reklaamgraafiline disain

Hiina klassikute keskel on reklaamgraafiline disain, mis loodi iidsetest Hiina klassikalistest teostest rääkiva telesaate jaoks. Raamatud moodustavad disaini peamise teema. Viidatud on nii Ida kui ka Lääne iidsetele raamatutele, sealhulgas Hiina bambusribadele, niidiga köidetud raamatutele, pärgamentrullidele ja kõvakaanelistele raamatutele. Need vormid on lahti võetud ja korraldatud ümber lihtsateks visuaalseteks sümboliteks. Kümne klassikalise teose pealkirjad on ühendatud Hiina kalligraafiaga. Kinkekarbi valmistamisel on kasutatud spetsiaalset kombatavat paberit. Disain aitab erinevate kultuuritaustadega inimestel mõista Hiina raamatuid ja lugusid.

Tunnustus

Auhinnast Pronksauhind A' Design Award

China In The Classics Reklaamgraafiline disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. China In The Classics Reklaamgraafiline disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. China In The Classics Reklaamgraafiline disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Mõõtmed ja pakend: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Sildid: China, Classics, Heritage, Culture, Creativity
Tootmistehnoloogia: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Disainiülesanne: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Uurimistöö: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiratsioon: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Projekti kestus: The project started in 2022 in China, and is still promoted and distributed.
Tööprotsess: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Meeskonnaliikmed: Zhou Haiwen, Che Shilong, Guo Cheng
Piltide autorid: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng