Disainilahendus The Impression of Feixi Plakat, autor Feixi Digital Culture and Media

Disainilahendus The Impression of Feixi Plakat, mille autor on Feixi Digital Culture and Media, on kõrgelt hinnatud 2024 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2024

The Impression of Feixi Plakat

disainer: Feixi Digital Culture and Media

Klient: Feixi Digital Culture and Media

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest The Impression of Feixi Plakat

Feixi mulje on plakat, mis loodi Feixi maakonna identiteedi tutvustamiseks. Hiina kirjamärgid, mis moodustavad sõna Feixi, on peamine visuaalne element ning need on joonistatud kalligraafilises stiilis. Esimese kirjamärgi siluett kujutab moodsat arhitektuuri ja hiljutisi arenguid, näiteks sildu, kiirraudteid ja hooneid. Teise kirjamärgi siluett kujutab iidseid ehitisi ja ajaloolisi kultuuripärandi paiku. Kalligraafia on käsitsi joonistatud ning seejärel ühendatud valitud kujutistega pilditöötlustarkvara abil. Plakati mõõtmed on 297 x 210 millimeetrit.

Tunnustus

Auhinnast Rauaauhind A' Design Award

The Impression of Feixi Plakat on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. The Impression of Feixi Plakat peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. The Impression of Feixi Plakat on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Mõõtmed ja pakend: 297mmX210mm
Sildid: Printed, Poster, Feixi, Design, Impactful, Visual
Tootmistehnoloogia: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Disainiülesanne: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Uurimistöö: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Inspiratsioon: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Projekti kestus: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Tööprotsess: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Meeskonnaliikmed: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu