Disainilahendus Feixi Grand View Plakat, autor Feixi Digital Culture and Media

Disainilahendus Feixi Grand View Plakat, mille autor on Feixi Digital Culture and Media, on kõrgelt hinnatud 2024 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2024

Feixi Grand View Plakat

disainer: Feixi Digital Culture and Media

Klient: Feixi Digital Culture and Media

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Feixi Grand View Plakat

Feixi Grand View on plakat, mis loodi Feixi maakonna arengu tutvustamiseks Anhui provintsis, Hiinas. Plakat kujutab majanduslikku arengut, kultuuripärandit, geograafiat ja kohalikku elu mitmest vaatenurgast. Kõrglahutusega kohalikud fotod moodustavad peamise visuaalse elemendi ning joonelemendid juhivad pilku läbi kompaktse paigutuse. Ühtne värvilahendus üleminekutoonidega lisab piltidele sügavust. Tekst on paigutatud selge loetavuse tagamiseks. Formaat on 297 x 210 millimeetrit. Plakatit näidati nii veebis kui ka välimeedias, sealhulgas bussipeatuste reklaamipindadel Feixi maakonnas.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Feixi Grand View Plakat on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Feixi Grand View Plakat peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Feixi Grand View Plakat on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
Mõõtmed ja pakend: 297mmX210mm
Sildid: Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
Tootmistehnoloogia: An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
Disainiülesanne: The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
Uurimistöö: Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
Inspiratsioon: Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
Projekti kestus: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
Tööprotsess: The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
Meeskonnaliikmed: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu