Disainilahendus Boluo Dan Logo ja brändi disain, mille autor on Guangzhou Cheung Ying Design Co., Ltd., on kõrgelt hinnatud 2024 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2024

Boluo Dan Logo ja brändi disain

disainer: Guangzhou Cheung Ying Design Co., Ltd.

Klient: Guangzhou Cheung Ying Design Co., Ltd.

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Boluo Dan Logo ja brändi disain

Boluo Dan on aastatuhande vanune templilaat, mis on tunnistatud üheks riiklikuks immaterialseks kultuuripärandiks. Logo ühendab traditsioonilisi sümboolseid elemente, nagu Lõunamere templi peaarhitektuur ja Hiina tähemärk Nan, koos kohalike iseloomulike tootemitega, laiendades brändi kunstilist rakendust. See kehastab Ida filosoofilist kontseptsiooni taevast ümarana ja maast ruuduna, ühendades endas nii traditsioonilise võlu kui ka kaasaegse olemuse, edendades tõhusalt rahvakultuuri levikut ja arengut.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Boluo Dan Logo ja brändi disain on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Boluo Dan Logo ja brändi disain peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Boluo Dan Logo ja brändi disain on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Mõõtmed ja pakend: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Sildid: Logo, Branding, Visual Identity, Graphic Design
Tootmistehnoloogia: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Disainiülesanne: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Uurimistöö: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Inspiratsioon: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Projekti kestus: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Tööprotsess: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Meeskonnaliikmed: Creative Director: Zhiji Dong
Designer: Lu Gu