Disainilahendus Sinopec Charging Station Brändiidentiteet, autor Guangzhou Ace

Disainilahendus Sinopec Charging Station Brändiidentiteet, mille autor on Guangzhou Ace, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

PronksReklaam· 2026

Sinopec Charging Station Brändiidentiteet

disainer: Guangzhou Ace

Klient: Sinochem

Auhind Pronksauhind A' Design Award kategoorias Reklaam

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #179976

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Sinopec Charging Station Brändiidentiteet

Sinopec Charging Station on elektrisõidukite laadimisjaamade jaoks loodud brändiidentiteedi süsteem. Logo on inspireeritud pojengimotiivist ning muudab kroonlehe, lehe ja väädi kasvujärjestuse laadimispistiku siluetiks. Sinisest roheliseks üleminev gradient seob väljakujunenud korporatiivse värvipaleti taastuvenergiaga. Lihtsustatud kuju jääb loetavaks kuni 50 meetri kauguselt. Lehe- ja väädivorme kasutatakse taas maapinnamärgistustena, mis juhatavad külastajaid. Süsteem hõlmab viidandust, digitaalseid liideseid, laadija disaini ja trükimaterjale.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Sinopec Charging Station Brändiidentiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Sinopec Charging Station Brändiidentiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Sinopec Charging Station Brändiidentiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Mõõtmed ja pakend: Page size 285 mm x 210 mm
242 pages
Sildid: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Tootmistehnoloogia: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Disainiülesanne: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Uurimistöö: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Inspiratsioon: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Projekti kestus: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Tööprotsess: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Meeskonnaliikmed: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun