Disainilahendus Prepd Primaarne funktsioon: Brändiidentiteet, autor Cansu Dagbagli Ferreira

Disainilahendus Prepd Primaarne funktsioon: Brändiidentiteet, mille autor on Cansu Dagbagli Ferreira, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2026

Prepd Primaarne funktsioon: Brändiidentiteet

disainer: Cansu Dagbagli Ferreira

Klient: Cansu Ferreira

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Prepd Primaarne funktsioon: Brändiidentiteet

Prepd on uuenduslik toidutarneplatvorm, mis muudab digitaalsete mõjuisikute retseptid professionaalselt valmistatud einetteks. Selle identiteet keskendub julgele ja modernsele esteetikale, mis on loodud toidutehnoloogia valdkonna murrangu jaoks. Nutika logotüübiga, mis kujutab negatiivses ruumis praepanni, ning kõrge kontrastiga rohelise ja laimirohelise värvipaletiga tähistab bränd loojate ja tarbijate vahelist sidet. Ekspressiivse, inimkeskse fotograafia ja puhta geomeetria kaudu muudab Prepd kerimise käsikatsutavaks ja kvaliteetseks söögielamuseks.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Prepd Primaarne funktsioon: Brändiidentiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Prepd Primaarne funktsioon: Brändiidentiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Prepd Primaarne funktsioon: Brändiidentiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Mõõtmed ja pakend: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Sildid: food, app, delivery, digital, modern, colorful
Tootmistehnoloogia: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Disainiülesanne: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Uurimistöö: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inspiratsioon: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Projekti kestus: 6 months, France and Saudi Arabia
Tööprotsess: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.