Disainilahendus Mrs T Ettevõtte disain, autor Julia Hell

Disainilahendus Mrs T Ettevõtte disain, mille autor on Julia Hell, on kõrgelt hinnatud 2018 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2018

Mrs T Ettevõtte disain

disainer: Julia Hell

Klient: Mrs T

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #60957

Liitu ootenimekirjaga Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Mrs T Ettevõtte disain

Mrs T on peene toidutoodangu manufaktuuri ettevõtte disain, mis kasutab teed küpsetiste ja delikatesside koostisosana. Visuaalne identiteet on puhta ja elegantse ilmega, valdavalt valge pakendiga, mida toetavad kolm firmavärvi. Logo toimib raamina, mis tähistab iga manufaktuuris valmistatud toodet, ning seda kantakse visiitkaartidele kuldse kuumfoolium-trükitehnikaga. Valitud fondid meenutavad käsitsi kirjutatud silte ja rõhutavad toodete käsitöölist iseloomu. Kotid ja klaaspurgid on väljastpoolt suletud ja sildistatud, et kaitsta sees olevat toitu.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Mrs T Ettevõtte disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Mrs T Ettevõtte disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Mrs T Ettevõtte disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Mõõtmed ja pakend: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Sildid: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Tootmistehnoloogia: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Disainiülesanne: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Uurimistöö: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiratsioon: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Projekti kestus: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Tööprotsess: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Meeskonnaliikmed: Frontend Developer: Jannis Hell
Piltide autorid: All Images: Photographer / Jannis Hell, 2017