Disainilahendus IGPizza Ettevõtte identiteet, autor Emanuele Grittini & Giuseppe Liuzzo

Disainilahendus IGPizza Ettevõtte identiteet, mille autor on Emanuele Grittini & Giuseppe Liuzzo, on kõrgelt hinnatud 2018 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2018

IGPizza Ettevõtte identiteet

disainer: Emanuele Grittini & Giuseppe Liuzzo

Klient: IGPizza

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest IGPizza Ettevõtte identiteet

IGPizza on ettevõtte identiteet, mis loodi kaasavõetava pitsa brändile. Identiteet põhineb pitsal nähtavatest kujunditest võetud mustritel ning need mustrid moodustavad tekstuurid, mida kasutatakse läbivalt ettevõtte materjalidel ja müügipunkti kujunduses. Naeratav pitsakarakter väljasirutatud keelega annab brändile sõbraliku tooni. Pitsapakend on trükitud fleksograafiaga, samas kui voldik-menüü on siiditrükitud Pantone värvidega. Pakendigraafika kannab ka reklaamtekste ja tellimisinfot. Identiteet töötati kliendiga koos välja osaluspõhise planeerimise kaudu.

Tunnustus

Auhinnast Rauaauhind A' Design Award

IGPizza Ettevõtte identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. IGPizza Ettevõtte identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. IGPizza Ettevõtte identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Mõõtmed ja pakend: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Sildid: Friendly, pizza, food, colorful, funny
Tootmistehnoloogia: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Disainiülesanne: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Uurimistöö: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspiratsioon: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Projekti kestus: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Tööprotsess: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Meeskonnaliikmed: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo