Disainilahendus EXP Brasil Brand Brändi Disain, mille autor on Mateus Matos Montenegro, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2020

EXP Brasil Brand Brändi Disain

disainer: Mateus Matos Montenegro

Klient: EXP Brasil

Auhind Hõbeauhind A' Design Award kategoorias Graafika

76,536

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #87730

Tutvu teenustega Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest EXP Brasil Brand Brändi Disain

EXP Brasili kaubamärgi kujundus on pärit ettevõtte ühtsuse ja partnerluse põhimõtetest. Tehnoloogia ja disaini segu ettevalmistamine nende projektides nagu kontorielu puhul. Tüpograafiaelement esindab selle ettevõtte liit ja tugevust. X-tähe kujundus on kindel ja integreeritud, kuid väga kerge ja tehnoloogiline. Bränd esindab stuudioelu koos tähtedega tähtedega, nii positiivsel kui ka negatiivsel ruumist, mis ühendab inimesi ja disaini, nii individuaalset kui ka kollektiivset, lihtsat, tehnoloogilist, kerget ja vastupidavat, professionaalset ja isiklikku.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

EXP Brasil Brand Brändi Disain on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. EXP Brasil Brand Brändi Disain peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. EXP Brasil Brand Brändi Disain on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Mõõtmed ja pakend: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Sildid: Architecture, brand, logotype, engineering, contruction, design
Tootmistehnoloogia: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Disainiülesanne: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Uurimistöö: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiratsioon: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Projekti kestus: The project started February 2018 and ended in January 2019
Tööprotsess: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Meeskonnaliikmed: Mateus Matos Montenegro