Disainilahendus Borboleta Primary Function: Brändisüsteem, autor Juan Eugenio Mallo Camera

Disainilahendus Borboleta Primary Function: Brändisüsteem, mille autor on Juan Eugenio Mallo Camera, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2020

Borboleta Primary Function: Brändisüsteem

disainer: Juan Eugenio Mallo Camera

Klient: Balko Argentina S.a

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Borboleta Primary Function: Brändisüsteem

Borboleta on brändisüsteem, mis loodi kahe tanklaketi jaoks, mis kuuluvad Brasiilias samasse omanikegruppi. Dislub tegutseb kirdeosas ja Equador tegutseb põhjaosas ning mõlemad ketid säilitavad oma nimed. Ühine liblika kujuline sümbol seob need kaks brändi. Liblikas viitab muutumisele ja uuenemisele ning selle piirjoon meenutab ka Brasiilia territooriumi siluetti. Kasutatakse kolme värvi, üks igale ettevõttele ja kolmas nende ühenduse jaoks. Logo on üles ehitatud moodulipõhisele võrgustikule.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Borboleta Primary Function: Brändisüsteem on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Borboleta Primary Function: Brändisüsteem peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Borboleta Primary Function: Brändisüsteem on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Mõõtmed ja pakend: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Sildid: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Tootmistehnoloogia: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Disainiülesanne: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Uurimistöö: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiratsioon: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Projekti kestus: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Tööprotsess: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Meeskonnaliikmed: Juan Eugenio Mallo Camera
Diego Adrián Beas