Disainilahendus Unto Communication Tool Ettevõtte identiteet, autor Unto

Disainilahendus Unto Communication Tool Ettevõtte identiteet, mille autor on Unto, on kõrgelt hinnatud 2020 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2020

Unto Communication Tool Ettevõtte identiteet

disainer: Unto

Klient: Unto

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Unto Communication Tool Ettevõtte identiteet

Unto Communication Tool on ettevõtte identiteedisüsteem, mis on üles ehitatud jagatava visiitkaardi ümber. Kaart mõõtmetega 9 korda 5,4 sentimeetrit kannab sama kontaktinfot kaks korda, üks plokk trükitud tagurpidi teise kohale. Perforeeritud lõikejoon eraldab kaks plokki, nii et kaarti saab pooleks rebida. Omanik jätab endale ühe osa ja annab teise ära, võimaldades ühel kaardil jõuda ka teise kontaktini. Identiteedisüsteem hõlmab ka ajalehepaberist voldikut ja trükitud mullikilet, mida kasutatakse pakendamiseks.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Unto Communication Tool Ettevõtte identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Unto Communication Tool Ettevõtte identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Unto Communication Tool Ettevõtte identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Mõõtmed ja pakend: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Sildid: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Tootmistehnoloogia: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Disainiülesanne: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Uurimistöö: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspiratsioon: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Projekti kestus: The project started in July till September 2019, in Taipei.
Tööprotsess: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Meeskonnaliikmed: Ming Hsi Chou
Ching Yi Angela Chang
Piltide autorid: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.