Disainilahendus ODTU Sanat 20 Visuaalse Identiteedi Kujundus, autor Kenarkose Creative

Disainilahendus ODTU Sanat 20 Visuaalse Identiteedi Kujundus, mille autor on Kenarkose Creative, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2020

ODTU Sanat 20 Visuaalse Identiteedi Kujundus

disainer: Kenarkose Creative

Klient: Middle East Technical University

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest ODTU Sanat 20 Visuaalse Identiteedi Kujundus

Lähis-Ida tehnikaülikooli igal aastal toimuva kunstifestivali ODTU Sanat 20. tegevusaastaks oli taotlus üles ehitada visuaalne keel, et tuua esile festivali järgnev 20 aastat. Nagu taotletud, rõhutati festivali 20. aastat, lähenedes sellele nagu paljastunud kaetud teosele. Sama värvi kihtide varjud, mis moodustavad numbrid 2 ja 0, lõid 3D-illusiooni. See illusioon annab kergendustunde ja numbrid näevad välja nagu sulanud taustaks. Erksad värvivalikud loovad peene kontrasti lainelise 20 vaikusega.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

ODTU Sanat 20 Visuaalse Identiteedi Kujundus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. ODTU Sanat 20 Visuaalse Identiteedi Kujundus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. ODTU Sanat 20 Visuaalse Identiteedi Kujundus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Mõõtmed ja pakend: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Sildid: Visual Identity, Visual Communication, Graphic Design, Branding
Tootmistehnoloogia: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Disainiülesanne: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Uurimistöö: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiratsioon: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Projekti kestus: The project started in October 2018 in Ankara and finished in March 2019.
Tööprotsess: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Meeskonnaliikmed: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Piltide autorid: All visual materials were designed and produced by Kenarkose Creative.