Youjia Gu diseinatzailearen Yic Barbecue Market Nortasun Bisuala

Youjia Gu diseinatzailearen Yic Barbecue Market Nortasun Bisuala lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2020

Yic Barbecue Market Nortasun Bisuala

diseinatzailea: Youjia Gu

Bezeroa: MET Creative Brand

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

10,351

Egiaztatutako Sari Irabazlea

#100459 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Yic Barbecue Market Nortasun Bisuala Diseinuari Buruz

Yic Barbecue Market barbakoa jatetxe baterako sortutako nortasun bisuala da. Nortasuna erretzearen soinuan oinarrituta eraiki da, Zila gisa adierazita, eta horrek forma ematen dio markaren lelo eta idazketa-sistema zabalagoari. Zila beast izeneko pertsonaia karnibore txiki batek marka-maskota gisa jarduten du, aurpegi xarmangarri eta ahoa zabalik duela. Izarrak eta hari-bolak bezalako forma zirkularrek planetak eta espazioa iradokitzen dituzte, barbakoa-planeta gaia indartuz. Laranja argi eta urdin-berde tonuek jolaserako eta modarako estiloa ematen diote nortasunari. Nortasuna 280 metro koadroko barne-gune batean aplikatzen da.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Yic Barbecue Market Nortasun Bisuala Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Yic Barbecue Market Nortasun Bisuala oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Yic Barbecue Market Nortasun Bisuala beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Neurriak eta Ontziratzea: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Etiketak: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Produkzio Teknologia: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Diseinu Erronka: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Ikerketa: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inspirazioa: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Proiektuaren Iraupena: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Eragiketa Fluxua: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patenteak: Copyrights belong to Youjia Gu, 2018
Taldekideak: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Irudi Kredituak: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.