Hong Kong Trade Development Council diseinatzailearen Inside Out Erakusketa Diseinua

Hong Kong Trade Development Council diseinatzailearen Inside Out Erakusketa Diseinua lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ekitaldi eta Gertaera Diseinua Lehiaketa Kategorian.

BrontzeEkitaldia· 2021

Inside Out Erakusketa Diseinua

diseinatzailea: Hong Kong Trade Development Council

Bezeroa: Hong Kong Trade Development Council

Brontzezko Saria A' Design Award Irabazlea Ekitaldia Kategorian

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Diseinua

Inside Out Erakusketa Diseinua Diseinuari Buruz

Inside Out DesignInspire-rentzat sortutako ekitaldi diseinua da, Hong Kongen egindako hiru eguneko erakusketa bat. Kontzeptuak aldi baterako horma-egitura bat barrutik kanpora biratzen du, bere funtzionamendu guztia agerian utziz. Tratatu gabeko kontrabaketazko panelek, dendan bertan erositako finkapenek eta alokatutako aldamioek osatzen dituzte sarrerako horma, harrera-mostradorea, foro irekia, bi tailer irekiak eta erakusketa-eremu komunitarioak. Eraikuntza hasi aurretik arau multzo bat prestatu zen obran sortutako hondakinak murrizteko eta materialak berrerabiltzeko aukera emateko. Ezarpen gordin eta neutroak kontraste egiten du erakutsitako grafikoekin eta produktuekin.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Inside Out Erakusketa Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Inside Out Erakusketa Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Inside Out Erakusketa Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Neurriak eta Ontziratzea: The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Etiketak: DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Produkzio Teknologia: The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Diseinu Erronka: The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Ikerketa: This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Inspirazioa: Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Proiektuaren Iraupena: The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Eragiketa Fluxua: The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Patenteak: Copyrights belong to Hong Kong Trade Development Council, 2019
Taldekideak: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Irudi Kredituak: Hong Kong Trade Development Council