Yiwen Tu diseinatzailearen Jie Yi Couture Marka Identitatea

Yiwen Tu diseinatzailearen Jie Yi Couture Marka Identitatea lana 2021 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2021

Jie Yi Couture Marka Identitatea

diseinatzailea: Yiwen Tu

Bezeroa: Jie Yi Couture Studio

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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#109125 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Jie Yi Couture Marka Identitatea Diseinuari Buruz

Jie Yi Couture Shanghain kokatutako couture estudio baterako sortutako marka identitatea da. Jie karaktere txinatarrak ebaztea eta deseraikitzea esan nahi du, eta Yi-k, berriz, bat, batasuna eta koherentzia. Logotipoa tipografia txinatarrarekin eraikita dago, eta karaktereen zati batzuk maniki eta guraize sinboloekin ordezkatuta daude. Patroigintzako zirriborroek osatzen dute bisualki elementu nagusia, eta haien lerroek, kurbek eta oharrek eredu xehatu bat sortzen dute. Identitatea hainbat tamainatan eskainitako pakete-diseinuetan aplikatzen da. Diseinuak artisautza eta erdi-neurriko jostundegi zerbitzu bat adierazten ditu.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Jie Yi Couture Marka Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Jie Yi Couture Marka Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Jie Yi Couture Marka Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Neurriak eta Ontziratzea: The packaging shown is offered in a variety of sizes and iterations based on the product.
Etiketak: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Produkzio Teknologia: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Diseinu Erronka: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Ikerketa: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspirazioa: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Proiektuaren Iraupena: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Eragiketa Fluxua: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Taldekideak: Independent
Irudi Kredituak: Yiwen Tu, 2020