Yaman Hu diseinatzailearen Low Classic Nortasun Korporatiboa

Yaman Hu diseinatzailearen Low Classic Nortasun Korporatiboa lana 2021 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2021

Low Classic Nortasun Korporatiboa

diseinatzailea: Yaman Hu

Bezeroa: Low Classic

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#113244 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Low Classic Nortasun Korporatiboa Diseinuari Buruz

Low Classic moda-marka independente baterako sortutako nortasun korporatiboa da. Nortasuna 1980ko hamarkadako moda-aldizkarietan inspiratuta dago. Kolore-paleta apal bat eta sareta hausten duen diseinu bat erabiltzen dira. Tipografia handiestua da eta kurba dotoreekin konbinatuta dago, eta horrek osatzen du markaren funtsezko hizkuntza bisuala. Material inprimatuak zein digitalak biltzen ditu, hala nola kartelak, sare sozialetarako grafikoak, mezu elektronikoak eta web-banerrak. Material inprimatuak birziklatutako paperean ekoizten dira, tindagai kutsagarririk gabe. Helburua itxura vintage bati forma digital fin bat ematea da.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Low Classic Nortasun Korporatiboa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Low Classic Nortasun Korporatiboa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Low Classic Nortasun Korporatiboa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Neurriak eta Ontziratzea: 1920px*1280px
Etiketak: Identity, digital design, fashion, typography
Produkzio Teknologia: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Diseinu Erronka: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Ikerketa: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspirazioa: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Proiektuaren Iraupena: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Eragiketa Fluxua: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Taldekideak: Creative Director: Yaman Hu
Designer: Yaman Hu