Haolai Francis Zhou diseinatzailearen Pupstar Primary Function: Marka-identitatea

Haolai Francis Zhou diseinatzailearen Pupstar Primary Function: Marka-identitatea lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2021

Pupstar Primary Function: Marka-identitatea

diseinatzailea: Haolai Francis Zhou

Bezeroa: H. Design Studio

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#114266 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Pupstar Primary Function: Marka-identitatea Diseinuari Buruz

Book Text: Pupstar posizionamendu-teknologiako enpresa baterako eta bere GPS maskota-lokalizatzailerako sortutako marka-identitate bat da. Logoak forma ikoniko sinpleak konbinatzen ditu, hanka-atzaparr batetik, txakur-aurpegi batetik, mapa-pin batetik eta nabigazio-gezi batetik eratorriak. Markak maskotak eta posizionamendua sinbolo ezagun bakar batean lotzen ditu. Kolore fresko eta distiratsuek tonu adiskidetsu eta energetikoa ematen diote identitateari. Bisita-txartelak, esku-orriak eta bestelako idazmahaiko materialak ehundura mateko paper birziklatuan inprimatzen dira. Ikus-sistema koherentziaz aplikatzen da plataforma digital guztietan, jabeek maskotak ez galtzen laguntzeko helburuarekin.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Pupstar Primary Function: Marka-identitatea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Pupstar Primary Function: Marka-identitatea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Pupstar Primary Function: Marka-identitatea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Neurriak eta Ontziratzea: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Etiketak: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Produkzio Teknologia: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Diseinu Erronka: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Ikerketa: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Inspirazioa: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Proiektuaren Iraupena: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Eragiketa Fluxua: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Taldekideak: Brand Design: Haolai Francis Zhou