Mateus Matos Montenegro diseinatzailearen Cafe Soul Nortasun Bisuala

Mateus Matos Montenegro diseinatzailearen Cafe Soul Nortasun Bisuala lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2022

Cafe Soul Nortasun Bisuala

diseinatzailea: Mateus Matos Montenegro

Bezeroa: Cafe Tunico

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

11,750

Egiaztatutako Sari Irabazlea

#117271 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Cafe Soul Nortasun Bisuala Diseinuari Buruz

Cafe Soul kafe marka baterako nortasun bisual eta ontziratze diseinua da. Kafea ehuneko 100 Arabica aleez eginda dago eta prezio eskuragarrian eskaintzen da. Nortasunak logotipo modular bat erabiltzen du, eta haren elementuak konbinatuz aurpegi eta testura ezberdin ugari sor daitezke. Hizkuntza bisuala arina eta gaztea da, eta bezero berri eta gazteagoengana iristea du helburu. Ontziratzea lau koloreko prozesuan inprimatzen da, lau Pantone koloreekin, aluminiozko egitura baten gainean. Zazpi zenbakiak baserria zuzentzen duten zazpi familiakideei egiten die erreferentzia.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Cafe Soul Nortasun Bisuala Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Cafe Soul Nortasun Bisuala oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Cafe Soul Nortasun Bisuala beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Neurriak eta Ontziratzea: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Etiketak: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Produkzio Teknologia: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Diseinu Erronka: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Ikerketa: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Inspirazioa: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Proiektuaren Iraupena: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Eragiketa Fluxua: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Taldekideak: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha