Yingbo Qiao diseinatzailearen Don't Lose Your Biculutural Publizitate Kanpaina Integratua

Yingbo Qiao diseinatzailearen Don't Lose Your Biculutural Publizitate Kanpaina Integratua lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

ZilarPublizitatea· 2021

Don't Lose Your Biculutural Publizitate Kanpaina Integratua

diseinatzailea: Yingbo Qiao

Bezeroa: Sparrow Creative Lab

Zilarrezko Saria A' Design Award Irabazlea Publizitatea Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Don't Lose Your Biculutural Publizitate Kanpaina Integratua Diseinuari Buruz

Don't Lose Your Bicultural telebista kate etniko baten zerbitzurako sortutako publizitate kanpaina integratua da. Kanpainak zortzi kartel biltzen ditu, eta izenburu bakoitza hizkuntza desberdin batean idatzita dago: portugesa, txinera, arabiera, errusiera, japoniera, frantsesa, italiera eta hindia. Ikus-elementuek pixel artea erabiltzen dute eta telebistaren proba-eredua oinarri hartuta eraikitzen dira, galera unea gogorarazten duena. Parte hartzen duten herrialdeen sinboloak elkartu egiten dira irudi bateratu eta anitza sortzeko. Helburua etorkinen komunitateei beren hizkuntzak eta ondarea mantentzera bultzatzea da.

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Zilarrezko Saria A' Design Award Sariari Buruz

Don't Lose Your Biculutural Publizitate Kanpaina Integratua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Don't Lose Your Biculutural Publizitate Kanpaina Integratua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Don't Lose Your Biculutural Publizitate Kanpaina Integratua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Neurriak eta Ontziratzea: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Etiketak: Culture diversity, Ethnic Channel, Culture integration,
Produkzio Teknologia: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Diseinu Erronka: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Ikerketa: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspirazioa: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Proiektuaren Iraupena: The project started in November 2020 in San Francisco and finished in January 202.
Eragiketa Fluxua: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Taldekideak: Yingbo Qiao
Irudi Kredituak: Illustration/Creative Director: Yingbo Qiao