Tsuyoshi Omori diseinatzailearen Three Emotions Marka Identitatea

Tsuyoshi Omori diseinatzailearen Three Emotions Marka Identitatea lana 2021 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2021

Three Emotions Marka Identitatea

diseinatzailea: Tsuyoshi Omori

Bezeroa: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Diseinua

Three Emotions Marka Identitatea Diseinuari Buruz

Hiru Emozioak Japoniako irabazi-asmorik gabeko erakunde baterako sortutako marka identitatea da. Erakundeak Hansen gaixotasunaren sendategiak UNESCOren Gizateriaren Ondare zerrendan sartzeko lan egiten du. Logotipoak agonia, tristura eta itxaropena adierazten dituzten hiru piktograma konbinatzen ditu. Piktograma bakoitzaren ahoa zubi baten formarekin antolatuta dago, H letra bezala ere irakur daitekeena. Zubiak bi sendategi dauden uharte batean eraikitako benetako zubi bati egiten dio erreferentzia. 594 x 841 milimetroko kartelak haur-eskoletan, haurtzaindegietan eta ospitaletan erakusten dira.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Three Emotions Marka Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Three Emotions Marka Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Three Emotions Marka Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Neurriak eta Ontziratzea: Poster: Width 594mm x Height 841mm
Etiketak: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Produkzio Teknologia: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Diseinu Erronka: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Ikerketa: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspirazioa: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Proiektuaren Iraupena: This logo was released in May 2019, updated in April 2020.
Eragiketa Fluxua: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patenteak: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Taldekideak: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Irudi Kredituak: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.