Gabriela Maria Straka diseinatzailearen Beer Culture 2020 Merkatu Ikerketa Txostena

Gabriela Maria Straka diseinatzailearen Beer Culture 2020 Merkatu Ikerketa Txostena lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

BrontzePublizitatea· 2021

Beer Culture 2020 Merkatu Ikerketa Txostena

diseinatzailea: Gabriela Maria Straka

Bezeroa: Brau Union Österreich AG

Brontzezko Saria A' Design Award Irabazlea Publizitatea Kategorian

14,029

Egiaztatutako Sari Irabazlea

#118582 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Beer Culture 2020 Merkatu Ikerketa Txostena Diseinuari Buruz

Beer Culture 2020 Austriako garagardo kulturari buruzko txosten inprimatua da. Txostenak 18 urtetik gorako Austriar biztanleriaren artean egindako inkesta adierazgarri baten emaitzak aurkezten ditu, merkatu ikerketako erakunde independente batek online eta telefono bidezko elkarrizketen bidez burutua. Gaien artean, garagardo espezialitateen garrantzia, edate ohiturak, garagardo ekoizpen jasangarria, markarekiko leialtasuna eta produktu alkoholgabeak daude. Grafiko eta ikur soilek zifrak erraz ulertzeko moduan aurkezten dituzte. Txostenak 64 eduki-orrialde eta lau azal-orrialde ditu.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Beer Culture 2020 Merkatu Ikerketa Txostena Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Beer Culture 2020 Merkatu Ikerketa Txostena oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Beer Culture 2020 Merkatu Ikerketa Txostena beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Neurriak eta Ontziratzea: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Etiketak: beer culture report, beer culture, beer, market research, Austria
Produkzio Teknologia: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Diseinu Erronka: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Ikerketa: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inspirazioa: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Proiektuaren Iraupena: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Eragiketa Fluxua: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patenteak: Copyrights belong to Brau Union Österreich AG, 2020
Taldekideak: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Irudi Kredituak: Brau Union Österreich AG