Erika Baczo diseinatzailearen Bergtor Visual Identity Identitate Bisuala

Erika Baczo diseinatzailearen Bergtor Visual Identity Identitate Bisuala lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2021

Bergtor Visual Identity Identitate Bisuala

diseinatzailea: Erika Baczo

Bezeroa: Bergtor

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Bergtor Visual Identity Identitate Bisuala Diseinuari Buruz

Bergtor garaje ateen marka baterako diseinatutako identitate bisual bat da. Identitatea sareta-sistema sendo batean eta hurbilketa tipografiko minimalista batean oinarritzen da. Elementu geometrikoak gehitu zaizkie letrei, izenaren esanahia bistaratzeko. E letra garaje ate baten lerro nagusietan inspiratutako hiru formaz ordezkatu da, piktograma sinple bat osatuz. Paleta beltz eta berde freskoaren duotono bat da, eta Gotham da tipografia nagusia. Logoa eta sistema bisuala vektore formatuan marraztuta daude, horrela tamaina desberdinetara egokitu daitezke euskarri digital zein inprimatuetarako.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Bergtor Visual Identity Identitate Bisuala Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Bergtor Visual Identity Identitate Bisuala oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Bergtor Visual Identity Identitate Bisuala beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Neurriak eta Ontziratzea: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Etiketak: visual identity, modern, simple, timeless, feasibility, reliability
Produkzio Teknologia: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Diseinu Erronka: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Ikerketa: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Inspirazioa: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Proiektuaren Iraupena: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Eragiketa Fluxua: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Patenteak: Copyrights belong to the CEO of the Bergtor company.
Taldekideak: Erika Baczó
Alpár Dávid
Irudi Kredituak: Credits to: Adobe stock - main image.