Riiid Inc. diseinatzailearen R Gate Emblem Lehen Funtzioa: Korporazio-identitatea

Riiid Inc. diseinatzailearen R Gate Emblem Lehen Funtzioa: Korporazio-identitatea lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2021

R Gate Emblem Lehen Funtzioa: Korporazio-identitatea

diseinatzailea: Riiid Inc.

Bezeroa: Riiid Inc.

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Diseinua

R Gate Emblem Lehen Funtzioa: Korporazio-identitatea Diseinuari Buruz

R Gate Emblem hezkuntzako teknologia-enpresa batentzat sortutako korporazio-identitate diseinua da. Enblema sarrailako zulo baten motiboan oinarritzen da. R letraren forma negatibo zuria urdin sakoneko lauki baten barruan kokatzen da eta ate bat osatzen du. Atea hezkuntzaren mundua irekitzen eta ikaskuntza-esperientzia berriak partekatzen dituen sarbide baten metafora bisuala da. Ozeano urdin sakona da kolore nagusia. R letrak, halaber, bi pisu dituen tipografia batentzako oinarrizko neurri-unitate gisa balio du. Identitate-sistema lineako eta lineaz kanpoko materialetan aplikatzen da.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

R Gate Emblem Lehen Funtzioa: Korporazio-identitatea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. R Gate Emblem Lehen Funtzioa: Korporazio-identitatea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. R Gate Emblem Lehen Funtzioa: Korporazio-identitatea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
Neurriak eta Ontziratzea: The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
Etiketak: AI, AI Ed, Education, Branding, CI
Produkzio Teknologia: With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
Diseinu Erronka: As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
Ikerketa: Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
Inspirazioa: Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
Proiektuaren Iraupena: The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
Eragiketa Fluxua: CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
Taldekideak: Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun