Lu Zhao, Ruhe Zhang and Qi Wang diseinatzailearen Irrational Slice Informazio Bistaratzea

Lu Zhao, Ruhe Zhang and Qi Wang diseinatzailearen Irrational Slice Informazio Bistaratzea lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2021

Irrational Slice Informazio Bistaratzea

diseinatzailea: Lu Zhao, Ruhe Zhang and Qi Wang

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Irrational Slice Informazio Bistaratzea Diseinuari Buruz

Irrational Slice hiru dimentsioko espazioan ikerketa-datuak aurkezten dituen informazio-bistaratze proiektu bat da. Datuak giza eta makina-judizioa alderatzen dituen esperimentu kognitibo batetik datoz. Hiru dimentsioko eredua garuneko neuronen egituran oinarrituta eraiki da. Errealitate hedatuko software batek eredua agerrarazten du poster inprimatu bat eskaneatzean. Ikusleek eredua bira dezakete eta hatzarekin handitu edo txikitu, informazioa hainbat angelutatik irakurtzeko. Helburua informazioa behatzeko eta transmititzeko modu berriak esploratzea da.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Irrational Slice Informazio Bistaratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Irrational Slice Informazio Bistaratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Irrational Slice Informazio Bistaratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Etiketak: Information Design, Information Visualization, AR, 3D, Poster
Produkzio Teknologia: Multimedia
Diseinu Erronka: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Ikerketa: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspirazioa: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Proiektuaren Iraupena: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Eragiketa Fluxua: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Taldekideak: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li