Allan Toh diseinatzailearen The Early Chapter Marka Identitatea

Allan Toh diseinatzailearen The Early Chapter Marka Identitatea lana 2022 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2022

The Early Chapter Marka Identitatea

diseinatzailea: Allan Toh

Bezeroa: Allan Toh

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

10,859

Egiaztatutako Sari Irabazlea

#128237 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

The Early Chapter Marka Identitatea Diseinuari Buruz

The Early Chapter Singapurreko haur txikientzako jarduera-klub baterako sortutako marka identitatea da. Klubak haurrei mandarinarekiko interesa garatzen laguntzen die jolas murgiltzailearen bidez. Logoa forma sinpleez eraikita dago, gorriz, horiz eta urdinez, txabola txiki baten itxura emateko elkarren gainean jarrita. Txabolaren formak klubak eraiki nahi duen komunitatea adierazten du. Formen arteko espazio negatiboak mandarina adierazten duen txinatar karakterea osatzen du, hizkuntza horretan jarritako arreta erakutsiz. Eguzki erdi batek haur txikientzako giro alaia iradokitzen du.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

The Early Chapter Marka Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. The Early Chapter Marka Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. The Early Chapter Marka Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Neurriak eta Ontziratzea: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Etiketak: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Produkzio Teknologia: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Diseinu Erronka: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Ikerketa: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Inspirazioa: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Proiektuaren Iraupena: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Eragiketa Fluxua: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Patenteak: Copyrights belong to Allan Toh Design Studio, 2021.