Pentaheal and Eidetic diseinatzailearen Pentaheal Clinic Rebranding Marka Identitatea

Pentaheal and Eidetic diseinatzailearen Pentaheal Clinic Rebranding Marka Identitatea lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2022

Pentaheal Clinic Rebranding Marka Identitatea

diseinatzailea: Pentaheal and Eidetic

Bezeroa: Eidetic Marketing

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

13,735

Egiaztatutako Sari Irabazlea

#135773 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Pentaheal Clinic Rebranding Marka Identitatea Diseinuari Buruz

Pentaheal Clinic Rebranding medikuntza funtzionalean espezializatutako Korear kliniko baterako sortutako marka-identitatea da. Identitatearen motibo nagusia hedapena da. Gurutzearen unibertsaleko sinbolo medikoa erabiltzen da, hainbat herrialdetako pazienteek ezagutu dezaketen hizkuntza bisual sinple gisa. Sinboloak gurutzea P eta H letrekin, klinikaren izenaren laburdurarekin, konbinatzen du. Sinboloaren ardatza bi noranzkoetan hedatzen da, beraz, markak forma eta tamaina askotariko aplikazio-elementuei egokitzen zaie. Seuleko klinikaren solairu bakoitzerako señalizazioa diseinatu zen.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Pentaheal Clinic Rebranding Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Pentaheal Clinic Rebranding Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Pentaheal Clinic Rebranding Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Neurriak eta Ontziratzea: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Etiketak: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Produkzio Teknologia: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Diseinu Erronka: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Ikerketa: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Inspirazioa: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Proiektuaren Iraupena: The project started in July 2021 and finished in December 2021 in Seoul.
Eragiketa Fluxua: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Taldekideak: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic