Matteo Ruisi and Peter McCabe diseinatzailearen Bank of England Identitate Bisuala

Matteo Ruisi and Peter McCabe diseinatzailearen Bank of England Identitate Bisuala lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2022

Bank of England Identitate Bisuala

diseinatzailea: Matteo Ruisi and Peter McCabe

Bezeroa: Bank of England

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Bank of England Identitate Bisuala Diseinuari Buruz

Banku zentral batentzat diseinatzeak informazio tekniko eta sentikorren, langileen ekarpenen, komunikazio orokor erakargarrien eta araudien arteko oreka bat aurkitzea esan nahi du. Hau ez da lortzeko erraza eta barne-dinamika delikatuetan oinarritzen da. Identitate berria erabiliko duten pertsonekin batera garatu da, komunikazioaren alderdi guztiak orekatuz. Publiko zabalagoa iristean zentratzen da ikuspegi eskuragarri, garrantzitsu, egituratua eta bereizgarri baten bidez. Funtsezko printzipio hauek baliabide bisual guztien diseinu-norabide gisa erabili dira.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Bank of England Identitate Bisuala Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Bank of England Identitate Bisuala erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Bank of England Identitate Bisuala jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Neurriak eta Ontziratzea: Not applicable
Etiketak: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Produkzio Teknologia: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Diseinu Erronka: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Ikerketa: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspirazioa: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Proiektuaren Iraupena: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Eragiketa Fluxua: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Taldekideak: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Irudi Kredituak: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.