Squared diseinatzailearen Joy of Playing Marka Identitatea

Squared diseinatzailearen Joy of Playing Marka Identitatea lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2022

Joy of Playing Marka Identitatea

diseinatzailea: Squared

Bezeroa: Balin

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

15,918

Egiaztatutako Sari Irabazlea

#140424 Sariaren Egoera Egiaztatu

Ezagutu orain A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Joy of Playing Marka Identitatea Diseinuari Buruz

Jolasaren Poza Balin enpresarentzat sortutako marka identitatea da, haurrentzako jostailuak egiten dituen konpainia baterako. Identitateak logotipoa, marka-elementuak, ontziratzea eta jostailuen eta pertsonaien koloreak eta formak biltzen ditu. Hizkuntza bisuala minimalista da, forma sinpleekin, kolore-paleta murriztuarekin eta akuarela ilustrazioekin. Jostailu-pertsonaia bakoitzak izen bat eta istorio bat du, honek haurrei lotura emozionala sortzen laguntzen die. Aukeratutako materialen artean egurra, kontrachapatua, papera, kotoi organikoa eta ur eta landare oinarriko pinturak daude.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Joy of Playing Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Joy of Playing Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Joy of Playing Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Etiketak: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Produkzio Teknologia: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Diseinu Erronka: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Ikerketa: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspirazioa: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Proiektuaren Iraupena: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Eragiketa Fluxua: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Taldekideak: Creative Director - Yana Okoliyska