Wei Sun diseinatzailearen Mohanii Marka Nortasuna

Wei Sun diseinatzailearen Mohanii Marka Nortasuna lana 2023 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2023

Mohanii Marka Nortasuna

diseinatzailea: Wei Sun

Bezeroa: DOTONE Brand Design

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#142914 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Mohanii Marka Nortasuna Diseinuari Buruz

Mohanii ekialdeko kulturan errotutako moda-marka baterako sortutako marka-nortasuna da. Logotipoa latindar letretan oinarritzen da, eta horiek tonu sinple eta nazioartekoa ematen diote markari. M letra da ikur nagusia eta tintari egiten dio erreferentzia, marka kaligrafia txinatarrarekin lotuz. Serif formak eta ingerada-lerroak konbinatu eta berrinterpretatu egiten dira. M eta H letrak nabarmentzen dira, eta gainerako letrak murriztu egiten dira, geruza bisualak sortuz. Ikurra errepikatu, zatikatu eta berriro osatu daiteke, eta edozein euskarritan aplika daiteke.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Mohanii Marka Nortasuna Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Mohanii Marka Nortasuna erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Mohanii Marka Nortasuna jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Neurriak eta Ontziratzea: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Etiketak: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Produkzio Teknologia: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Diseinu Erronka: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Ikerketa: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspirazioa: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Proiektuaren Iraupena: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Eragiketa Fluxua: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patenteak: All copyrights DOTONE Brand Design,2020
Irudi Kredituak: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020