Yuta Takahashi diseinatzailearen To Beauty Larruzaintza Markaren Identitatea, Paketatzea

Yuta Takahashi diseinatzailearen To Beauty Larruzaintza Markaren Identitatea, Paketatzea lana 2023 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2023

To Beauty Larruzaintza Markaren Identitatea, Paketatzea

diseinatzailea: Yuta Takahashi

Bezeroa: To Beauty

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

67,691

Egiaztatutako Sari Irabazlea

#149520 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

To Beauty Larruzaintza Markaren Identitatea, Paketatzea Diseinuari Buruz

To Beauty larruzaintza markaren identitate eta paketatze diseinu bat da, kosmosean eta esperientzia meditatiboan inspiratua. Identitateak kolore gris paleta bat eta biziaren pultsua adierazten duen sinbolo organiko bat erabiltzen ditu. Aurpegia garbitzeko produktuak bereziki egituratutako torloju-pita bat du, sakada bakar batekin aparra trinkoa askatzen duena; aparrak bere elastikotasuna mantentzen du eta marruskadurak eragindako larruazalaren narritadura murrizten du. Betile-serumak airerik gabeko ontzi bat erabiltzen du, higienikoa eta kontserbatzailerik gabekoa. Tapek kanpoalde gogor bat eta barnealde bigun bat batzen dituzte, gainazal pikortatu batekin eta sinbolo grabatu batekin.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

To Beauty Larruzaintza Markaren Identitatea, Paketatzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. To Beauty Larruzaintza Markaren Identitatea, Paketatzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. To Beauty Larruzaintza Markaren Identitatea, Paketatzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Neurriak eta Ontziratzea: Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm

Spray box
W: 205mm x D: 51mm x H: 51mm

Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm

Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm

Airless container box
W: 53mm x D: 21.5mm x H: 106mm

Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides.
Etiketak: skincare, mysterious, branding, packaging, product, japan
Produkzio Teknologia: We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Diseinu Erronka: We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Ikerketa: We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Inspirazioa: People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Proiektuaren Iraupena: It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Eragiketa Fluxua: The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Irudi Kredituak: Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023